Word: plaster
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Dates: during 1960-1969
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...debonair Don Quixote of advertising. As executive committee chairman of Cunningham & Walsh (1961 billings: $48.5 million), he publicly lambastes the vulgar sell ("When we load the television screen with arrows running around people's stomachs, we are boring the public") and the oversell ("When we plaster five different commercial messages right after one another at station-break time, we are boring the public"). Harvardman ('19) Cunningham gets away with such blunt talk because admen admire him as one of the great copywriters of all time. Among his notable creations: Chesterfield's "Blow some my way," which came...
...spots are only an appetizer. Next on the program is a ripsnorting public feud between Gibbs and the Piel brothers. Sound trucks, skywriters and posters will plaster New York with the cabalistic exhortation "B. B. B. & H." (for "Bring Back Bert and Harry"). Next month Gibbs will take on the brothers in three radio debates. Predictably raucous, Bert Piel will charge: "That pantywaist Gibbs doesn't even like beer. If you put an olive in it, he might drink...
Facade of Elegance. It seems incredible that it should be so, for at first glance, the exhibition looks like a hopeless hodgepodge. There are polyptychs, triptychs and diptychs. an endless assortment of Madonnas. Pietàs in wood, stone and plaster, drinking horns and jewelry, tapestries and armor, brilliantly illuminated books, stained glass, portraits of princes, busts of prelates, ceremonial swords, hand-painted playing cards, gleaming sets of royal knives and forks...
Brutal Beating. Hours later, he was in Monaco's Princess Grace hospital having the bone set by a French surgeon, Dr. Charles Chatelain, and his leg encased in a plaster cast. The doctor said that the operation "went very well," and hospital authorities said his constitution is "remarkable-quite Churchillian." A later report had it that the patient was "quite comfortable, but a bit crotchety." Churchill dined on cold chicken, then smoked a fat cigar with his habitual glass of brandy...
Over the Top. Then, one night last week, the three made their break just after the 9:30 bed check. They stuffed pillows into their cots, topped them off with crude but passable dummy heads fashioned from plaster, paint, and hair scraps that they had gathered from the prison barber shop. The holes in the wall were only 10 in. by 14 in., and though the shoulders of the three men were as broad as 17 in., they pushed through into a little-used utility corridor behind the cell wall. From there, they climbed up a 30-ft. pipe...