Word: plastic
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Dates: during 1950-1959
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...pays to have the image unscrambled. The three main methods: 1) Zenith's Phonevision, . .which pipes the unscrambling signal over telephone lines, with the charges going on monthly telephone bills (TIME, June 4); 2) Skiatron, which equips TV receivers with built-in "decoders" that are operated by special plastic cards; 3) Telemeter, which attaches a coin-in-the-slot gadget directly...
Their reproductive organs, for instance, are extremely "plastic." Some male lice have their genital openings in their backs; others have them underneath. Some depend on strong antennae for clasping the females. The females also vary, and even a short period of isolation may bring significant changes. Such drifting apart, say the colonel and Theresa, has often created new species of lice...
With a burst of pride, Firestone Plastics Co. Inc., a subsidiary of Firestone Tire & Rubber Co., last week announced that it had been awarded the Fashion Academy Gold Medal Award. The reason: "Firestone's Velon [a new plastic fabric] accents its economy . . . with distinctive beauty of design and unique color styling." Many a businessman and consumer who have seen the words "Awarded the Fashion Academy Gold Medal" spread across millions of dollars of advertising space, had cause to ask: Just what is the Fashion Academy Gold Medal Award...
...ornate, five-story Fifth Avenue building, decorated more like a Renaissance palace than a school. In the past 17 years Hartman has handed out awards to about 50 companies for "exemplifying the best in American design." Sample winners: Ford, Motorola, Ronson lighters, General Electric (for a plastic furniture covering), Kaiser-Frazer, Elgin, Parker, United Air Lines (for its Mainliner interiors), Packard, the Chicago Tribune (for "being inspirational to students of design...
Rubber & Reflections. When the mural is half submerged, the protoplasmic life painted on the floor will waver greenly and the figures along the walls will stand reflected upside down in the pool. To protect his work from the water, Rivera has mixed a plastic called polystyrene with his fresco pigments, plans to varnish the whole with transparent rubber...