Word: plastic
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Dates: during 1960-1969
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...experiments was designed to determine the extent to which aggression can be transmitted to children through exposure to aggressive adult models. One group of children observed an aggressive model who exhibited relatively novel forms of physical and verbal aggression toward a large inflated plastic doll; a second group viewed the same model behave in a very subdued and inhibited manner, while children in a control group had no exposure to any models. Half the children in each of the experimental conditions observed models of the same sex as themselves and the remaining children in each group witnessed opposite-sex models...
...furniture and housing exhibits make the strongest case for a new plastic aesthetic. Obviously we all need shelter and seating. And plastic furniture and houses will be the cheapest of the lovely when they graduate from the avant garde to serious mass production. Pouring plastics into molds can be a very cheap method of producing anything, not just toys. And plastic can have a fine surface formed in molding, so it requires no costly hand finishing...
Shapes can be freer in plastic. One designer actually refused to make straight-lined furniture in plastic because the material curves so readily and gracefully. This is radically different from wood, which requires very complicated processes before it will curve into a Thonet chair...
...this freedom, color, and imminent economy extends to whole buildings of plastic. At the show one can walk through several free-form hive-like buildings made by spraying polyurethane foam over a fabric frame. In one of these structures there's a slide show demonstrating the process of mush hardening into a building. And there are pictures of a house made from the hive modules by Yale School of Art and Architecture Professor Felix Drury and his students...
...Plastic as Plastic never forced significance on the viewer. A lot of it showed that besides being beautiful, plastics could be a lot of fun. One soft polyurethane foam sphere (37" diameter) turns into a chair when you sit on it. A small gallery has clothes and jewelry--everything from a very uncomfortable pair of clear lucite clog-sandals, to a Medusa-esque necklace of fluorescent acetate strips. More for Christmas giving were the translucent amber boots (vinylite) by Herbert Levine, who supposedly manufactures for I. Miller, and chunky, colorful Plexiglas rings, available at Bonniers. And for would-be travelers...