Word: plasticism
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Dates: during 1950-1959
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...prove their talents; when they have finished making their own furniture, they can assemble a prefab, 6-room dollhouse from a Keystone Wood Toys kit ($14.95). Renwal Manufacturing Co. has a Be a Designer set ($4.98) with 29 pieces of miniature furniture, paints and traceable designs to make the plastic pieces look different. For more advanced work, Walter L. Herne Co. has a three-sided furnished room ($5) with different wallpapers and upholstery fabrics for experimentation. Toy King Louis Marx has brought out a prefabricated model of the White House, with 3-in. plastic statues of the nation...
Among the more conventional toys there are also many new twists. Marx has a 2-ft.-long shooting gallery enclosed in plastic so that the ball-bearing "bullets" cannot bounce out. As in other years, dolls do almost everything that real babies can do-and one does something more: Ideal's Betsy Wetsy ($5.98) not only drinks, wets, weeps, coos and sleeps, but also blows her nose, helped by a quick squeeze of her middle. Robert the Robot, an Ideal flashing-eyed mechanical monster ($5.95), can be made to move forward and back, swing its arms and recite...
...salesman carrying his sample case arrived at the gift shop of a Roman Catholic shrine and demonstrated "the hottest item this year": a picture of Jesus in a small plastic frame. By slightly moving the picture, the salesman explained, the bearded face of Jesus could be transformed into the beardless face of Our Lady. When the manager of the shop ordered some small plastic statues instead, the salesman wrote in his book: "6 dozen Him, 6 dozen...
...handy 'rosary-counter,' [which] has a small dial with all fifteen mysteries. A moving needle points, compass-like, to each bead (or number, in this case) as you click the handy little red plastic button. So you're interrupted. Look! The needle stays loyally on the elusive bead. Not a mystery is allowed to slip through your fingers anymore...
...Brains & Plastic. With peace, Goodyear has pushed its diversification even harder. It now does a booming plastics business with a whole line of products for shoes, luggage, floor coverings and furniture. Goodyear also makes rubberized asphalt, has gone into the electronics business, and turns out an electronic computer called the "Geda" for the Air Force. And in Pike County, Ohio, Goodyear is slated to run a $1.2 billion gaseous diffusion plant...