Word: plasticism
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Dates: during 1950-1959
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...picks numbered pingpong balls out of a big plastic bowl. As he calls out each number, his assistant ("Miss Marco") posts the number on a giant Marco card on the wall. When a line is filled, the M.C. calls it a game and announces a special phone number (different for each game to avoid jamming circuits). Viewers call in if they think they have won, are kept hanging on the line until their cards are checked, then are announced as winners. (Some first-night prizes: a TV set, a dishwasher, a trip for two to Hawaii...
...next day, Burlington produced an even bigger surprise; it announced that it wanted to buy control of Goodall-Sanford, Inc. (Palm Beach suits, plastic-coated fabrics, etc.) in the open market. This came as a shock to J. P. Stevens & Co. (the family firm of Army Secretary Robert Stevens), which was also planning to buy Goodall-Sanford, even had its men taking inventory in the plants. But it was even more of a shock to Goodall-Sanford executives, who apparently had not been informed by Burlington of its plans...
...lived on orange juice, water and buttermilk during the shooting; to counter the hot lights on the set, she took 50,000 units of vitamin A each day; to avoid disconcerting her audience by flashes from the metal inlays in her teeth, she had them all replaced with plastic...
...rivers cleared the shallow sea of its heavy brine. Some of the salt on the bottom probably dissolved, but the rest was protected by sediment washed down from the land. As the sediment grew thicker, it pressed on the underlying salt, and the salt (comparatively light and plastic) billowed up through it like slow-motion bubbles rising in a viscous liquid...
...glass to symbolize the burning bush that was not consumed. The pulpit will be in the center, a return to the custom of ancient times, which emphasized what Rabbi Cohen calls "the democratic relationship between the religious leader and the congregation." The exterior will be double-walled-blue-tinted plastic under white-wired glass. A copper cap covering the pyramid will proclaim in large Hebrew letters: "I am the Lord thy God." Rabbi Cohen hopes to break ground for the $750,000 synagogue in Philadelphia's suburban Elkins Park next fall...