Word: plasticity
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Dates: during 1960-1969
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...generation after her crushing defeat in World War II, Japan is experiencing a wave of nostalgia for "the Pacific War." Every Sunday at 9 a.m., tots around the country gather before the TV to watch "Zero Fighter Hayato" knock a dozen American P-38s or Wildcats from the skies. Plastic-model Zero fighters and picture books are bestsellers from Hokkaido to Kyushu, while adults are now reading a book called Glorious Records, which praises the wartime Burma-Siam railway project that built the bridge over the River Kwai. A new series of junior high school history textbooks, approved...
...replied: "Well, you're lyin' on the ground, ain't you?" Last week he got a typical rookie's razzing from Washington's Johnny Sample: every time he tried to block Sample, the defensive man would jump aside and slap Bob's plastic helmet with his palm...
...Plastic Surgery. Lip sync is symptomatic of a profound change that has gripped the recording industry. With each new advance in technology, the sound of recorded music-revved up reverberated, splintered, stirred, spliced, multiplied, filtered, equalized-passes further into a kind of aural twilight zone. For every hour that a classical or pop artist spends recording music today, technicians devote an average of four hours to doctoring it. The result, though few listeners realize it, is that the age of machine music is already here, and for better or worse it is reshaping the world of music making...
What has totally revamped the industry is the advent of recording on a 1-in. ribbon of magnetized plastic film Perfected in 1947, tape recording stretches the music out on an operating table where, with the aid of a razor and splicing tape, small miracles of plastic surgery can be performed. Where once the artist recorded a work from beginning to end several times, then selected the version with the least mistakes, now he can do it piecemeal and at his leisure, confident that any wrong notes, known as "clams," will later be snipped out and replaced with the correct...
Though the plastic-cased Swinger has its limits-it takes only black-and-white, wallet-sized pictures that are about 40%' smaller than the ones taken by the other Polaroid cameras now being sold-Polaroid believes that it has a huge market. One gimmick in the new model: a little sign in the view finder flashes "yes" or "no" to tell the photographer whether the light is right. The company launched the camera in Canada last July, sold out practically all its first month's supply in one weekend, now has to ration its stocks to Canadian dealers...