Word: plasticity
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Dates: during 1960-1969
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Revlon's aggressive chairman, Charles Revson, 58, is in a diversifying mood. In the past three years, he has bought six companies in everything from ladies' sportswear (Evan-Picone) to plastic packaging (Amerline), thereby added more than $25 million a year to RevIon's sales. The $67.5 million that RevIon will pay for U.S. Vitamin (1964 sales: $21 million) may seem high, but Charlie Revson considers the price cheap enough in an age obsessed by health and about to be presented with medicare. In the trade, there is already speculation about whether he plans to rewrite...
Postwar Tokyo has had a passion for fads. For many years, it was pachinko, or playing the pinball machines. Then came the chubby plastic dakkochan dolls (TIME, Aug. 29, 1960) that clung to girls' arms and shoulders. The latest craze is angling parlors, where patrons can drop a line into a pool and, be mused by background music, fish for carp. The fad caught on last year when the angling parlors mushroomed from a few score to a present-day 539 in the heart of the city. One parlor was installed in a former bar with the pool behind...
...industry's most inventive engineers, who directed physical research first at Goodyear and later at Firestone, in 1932 conceived a low-pressure pneumatic tractor tire that proved a major boon to farming, during World War II developed hard-rubber tracks for U.S. and British tanks, and a foam plastic float used to transport vehicles ashore in the Okinawa landing; of chronic lung disease; in Wilmington...
Satisfied that a plastic called polymethylmethacrylate would be harmless and would form a good, strong tooth, he made molds of extracted teeth on the spot and filled the molds with plastic. After baking for about 15 minutes in a 500° oven, a tooth was rockhard, ready to be sandblasted smooth, sterilized and put into the gaping socket in the patient's mouth. There Dr. Hodosh fastened it in place-sometimes by a pin through adjacent bone, sometimes by a bridge attachment to neighboring teeth...
...positive evidence that the plastic teeth will hold up, the researchers exhibit a steel laboratory tray chewed into a shapeless mass by a baboon who did no damage to his implants in the process. Another baboon has three plastic implants supporting a two-tooth bridge in the front of his lower jaw; he has worn down the artificial teeth from savage chewing on metal caging, but they have not loosened. Not until his animal research is finished will Dr. Hodosh go back to making implants in human mouths...