Word: plasticity
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Dates: during 1960-1969
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...solid-gold credentials. A summa cum laude Yale graduate in mathematics, at 34 he became the first Yale-educated dean of Harvard's Faculty of Arts and Sciences. A compactly built man (5 ft. 10 in., 165 Ibs.) with greying brown hair, his pink cheeks, furrowed brow and plastic-rimmed glasses give him the air of a slightly perplexed professor. A professor he has been, but there is not a pennyweight of perplexity in him. He is self-confident to the point of arrogance, intelligent to the point of intimidation. "I've always thought Mac was maybe...
...bathing suits they had hoped to use to paddle in the salt pools at Siwa, thus exposing their skins to the merciless sun and permitting precious moisture to be quickly evaporated from their bodies. Gudrun snapped the group again, as they drained their few remaining drops of water from plastic containers. Then they split up, Rimm and Hauser staying by the bus, Wanderscheck and the Bohms setting out for help. They staggered 35 miles before dying of thirst and exposure...
...more liberal system. In addition to the rapid growth of in-flight entertainment and the prevalence of "gourmet" meals on longer flights, the lines are going out of their way to make the cabin more like home. Western provides portable typewriters and dictating machines and a new, disposable plastic cocktail glass that permits eight extra minutes of drinking time on short flights. Continental has a flight director aboard who will radio ahead for hotel reservations. National gives out "bow-wow boxes" for those who want to bring part of their gourmet meal home to their dogs...
...Furniture. Two-thirds of these sales are earned by Samsonite's familiar, streamlined luggage, which is recognized, used and often inadvertently exchanged by travelers around the world. Its dent-proof magnesium frame, flush snap locks, and a plastic skin that can withstand everything from the -50° F, cold in an airliner's cargo compartment to the rough treatment of baggage handlers, have lifted luggage sales almost beyond Samsonite's capacity. The company has placed its 13-acre Denver luggage plant on a seven-day, round-the-clock schedule, is actively scouting sites for three additional plants...
Samsonite is also strong in another product line: folding furniture. It manufactures about 40% of the home bridge-table sets and folding institutional furniture in the U.S., also produces patio furniture. A line of steel and plastic patio furniture called "Sunrest," introduced last fall, has piled up enough orders to keep Samsonite production lines busy until October...