Word: plasticity
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Dates: during 1960-1969
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...captivated by her beauty," warned Socialist Dr. Ram Lohia. "Inside she is pure venom!" He further claimed that Vijaya Lakshmi Pandit, 64, retained her youthful good looks only because she had undergone plastic surgery in Europe...
When the National Science Foundation reported that young children could easily learn a lot about optics, Creative Playthings, Inc. of Cranbury, N.J., invented a tough, clear plastic bag which, filled with water, makes a big and satisfying magnifying glass. The same company also devised a three-legged stool whose height is equal to the focal length of a giant lens in the middle of the seat, a triangular wood box with three peephole lenses for viewing an object's change in size, and a merry-go-round of mirrors that reflect other mirrors and spy around corners...
From the company's viewpoint, the trick is not so much to invent something as to find practical uses for it. When Du Pont developed its new plastic, Surlyn, one customer cracked: "You've got the world's greatest answer. Now start looking for questions." Whenever one of its scientists does find a genie in a bottle, the company is quick to commit everything to exploit it: more scientists, plants, funds-and, importantly, more time and patience-than any other company...
...scientists at Du Pont's Experimental Station first found a way to duplicate leather's "breathability" by impregnating plastic material with threadlike fibers-and then dissolving the fibers. Then, as is its habit, Du Pont generated an internal competition by pitting two of its departments against each other in a battle that raged for two years amid warlike secrecy. In 1955 the fabrics and finishes department devised a mixture of tough polyurethane and resilient polyester fibers that most suitably duplicated leather's qualities. Du Pont's top-strategy Executive Committee gave the go-ahead for what...
...list of exceptions included machine tools, electrical equipment, trucks, buses and even nuclear reactors-and compared poorly with the U.S. list which totaled only 8% of dutiable imports. Britain named coal, lead and zinc, plastic products and many cotton textiles in a list that covered 5% of its imports. Austria, Norway, Denmark, Sweden and Switzerland offered to slice all their tariffs in half if other nations reciprocate. And a delegate from Czechoslovakia showed up as the only Communist to offer a number of concessions that would align his country with GATT to a limited extent, thus demonstrating the shifting economic...