Word: plasticity
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Dates: during 1960-1969
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...motoreads, which toured the main thoroughfaros downtown past cheering crowds five and six deep, Johnson rode in the Lincoln limousine in which his predecessor was assesinated. The car has been completely rebuilt and a bulletproof plastic top was added...
...good Lord for the U.S., for sunshine and freedom in the world," he told a Phoenix street crowd. "Love thy neighbor!" In Reno, he struck out at Goldwater, drawling that "we here in the West aren't about to turn in our sterling silver American heritage for a plastic credit card that reads, 'Shoot Now, Pay Later.' One candidate is roaming around the country saying what a terrible thing the Government is. He seems to be running against the office of President instead of for the office of Presdent. Somebody better tell him that most Americans...
...home and the future of an entire industry. Millions of cans no longer require keys or openers; they flip, zip, pop or peel. Cans now come in thin tin or aluminum instead of hefty old tin plate, and in many cases have evolved into containers of paper, plastic or fiber foil. The aerosol can, once limited to a few household uses, now dispenses everything from cake icing to lotion for poison...
...give them something different, the two companies now churn out a confusion of products-bottle caps, plastic containers and paper cartons among them-although cans still account for more than half their sales. Continental is about to open two new plants to make plastic bags, has just come out with a new plastic motor-oil "can"-the fourth switch in its oilcan materials in as many years. American has just introduced tiny aerosol tubes that contain a seven-day supply of such items as hair spray and shaving cream for travelers, is spinning out a line of two-tone scented...
...billion in two years. Designers are now working on flip-tops that will remain on the can after it is opened, thus avoid cutting feet when tops are tossed carelessly on floors or beaches. Recently U.S. companies adopted the Swedish idea of covering vacuum-pack coffee cans with plastic lids that can be used to keep the product fresh. Some companies have already taken the next obvious step: putting advertising stress on the containers instead of on the product, as Chase & Sanborn does with its decorated coffee canisters...