Word: plasticity
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Dates: during 1960-1969
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...their convenience answered queries ranging from the time of church services to the names of good hairdressers. The weekend began with the Regency Hotel reception and President Linen's outdoor party on Sunday in Greenwich. The Linen party was a breathtaking spectacle. Four yellow and white plastic-sided tents clustered about his yellow clapboard house and surrounded a huge barn. Guests wandered from house to tent to barn, from tables to dance floor, from bar to buffet, all the while meeting and greeting people whose faces they recognized. A nearby polo field was transformed into a vast parking...
...physiological terminology is now somewhat outmoded, but it afforded James a convenient basis for some of his famous pedagogical maxims. "Could the young but realize," he wrote, "how soon they will become mere walking bundles of habits, they would give more heed to their conduct while in the plastic state. We are spinning our own fates, good or evil, and never to be undone. Every smallest stroke of virtue or of vice leaves its ever so little scar. . . . Nothing we ever do is, in strict scientific literalness, wiped out. As we become permanent drunkards by so many separate drinks...
...that is an apothecary jar, the instant coffee jar that becomes a glass pitcher. Portion packaging has also become popular. Campbell Soup has expanded its Swanson TV frozen dinners to include soup and dessert in a single paper-and-foil container. Dow Chemical has developed a packet made of plastic, paper and foil that holds individual portions of butter. But it was left to Allied Chemical to come up with a plastic container shaped like a martini glass. Inside: gin and vermouth...
...cooking pots. The aluminum industry is trying to win a bigger share of the 9.5 billion-can beer market (20% of all cans made in the U.S.) with tab tops and all-aluminum cans; it is also putting out orange juice containers with tab tops. Pushing both paper and plastic, Container Corp. is marketing a handy "bag-in-a-box," a six-quart or ten-quart polyethylene sack of milk inside a cardboard box, which sits in home refrigerators and dispenses milk through a plastic spout...
...until work pressures made the tube impractical. But there is nothing simple about his plans for I.C.I. The company is setting up operations to buy crude oil from British companies, remove valuable petrochemicals and sell the rest as gasoline or fuel oil. It is spreading out from simply supplying plastic to molding plastic products. It now sells 12,000 different items from alkali to nylon zippers and intends to expand its finished-product lines. Such adventuresomeness seems only natural to a company whose birth certificate is a piece of steamship stationery...