Word: plasticity
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Dates: during 1960-1969
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...whoever comes closest to guessing the total number of matches held by all the contestants drops out, and the luckless fellow left at game's end pays off. With customary flair, Lucius Beebe played with a set of solid-gold Tiffany matches while other customers settled for the plastic matches that Bleeck gave out by the thousands...
...String. As the evening wore on, slides of naked women were projected, suggesting that pornography has its place among the neo-Palladian splendors of the alabaster city. Waiters spilled bits of plastic from trays onto the audience. A woman came on wearing a shredded American flag on her head; her spine was as stiff as a flagpole. It had to be, since it was part of the monument to the victory at Iwo Jima, and three soldiers held her at the appropriate tilt. A 14-year-old boy in a Lincolnesque beard entered the room, was shown to his seat...
Bathing suits, like ground hogs, are harbingers of a sort. Flung into department store show windows in the gusty middle of March, they hold the promise of summer in every synthetic strand; mannequins plant tanned plastic legs in the cardboard surf, shading their painted eyes against a light bulb of a sun, and even the earliest shopper sniffs about anxiously for a hint of sea smell in the icy air. But by April's end, summer seems only split seconds away; across the U.S. last week, bathing suit sales began to show something of the shape to come...
...finally builds a better mouse trap (see MODERN LIVING) had better be ready to pack it in polyethylene, coat it with form-fitting plastic, ship it off in a fiber can, cram it into a tube or sell it in a tab-opening bottle. Otherwise, the world will no longer beat a path to his door. Attention-getting packaging is the U.S. businessman's new preoccupation. Last week in Chicago the American Management Association's 32nd annual packaging exposition drew 440 exhibitors and 35,000 visitors-triple the attendance of four years ago-to pay homage before piles...
...open, now come wrapped by the manufacturer. Such unlikely products as peanut butter, meat tenderizer, cocktail mixes and blue cheese spread are now dispensed from aerosol cans, and the industry is working on squeeze tubes that will give forth coffee, fish bait and ski wax. "Shrink films" of plastic that mold themselves to a product's shape now protect everything from layettes to turkeys, and other films are being developed that can wrap around liquids and eliminate the need for bottles...