Word: plasticity
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Dates: during 1960-1969
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...decreasing the flow of love notes, letters to grand-children, inquiries after health and other worthwhile pieces of first-class mail while fostering the insidious growth of gaudy packets addressed to "Occupant Apartment 3A," subscription come-ons to magazines that die even before the enclosed blank can be returned, plastic Christmas cards from liquor stores and similar abominations that have been assigned the hubristic rank of third-class mail...
Squares of cardboard are mounted on a battery-powered turntable inside a protective pot-shaped housing, the switch is turned on, and the cardboard begins to spin. With a special plastic spoon, colored plastic paints are dribbled on the spinning "canvas," and the results can range from wild abstractions to concentric geometric patterns. Kusa...
King Zor, Glass's most expensive toy this year, is a terrifying-looking, three-foot plastic dinosaur. Six plastic "prehistoric rocks" are loaded into Zor's back. The child then fires a dart gun at a red target on the beast's tail; a bull's-eye causes Zor to lunge toward the nursery-school St. George and launch one of his projectiles with a primordial roar. King Zor is already stirring up controversy among disapproving parents, who claim the toy teaches children combat. Glass disagrees, calls it a game of mechanized tag: "It is better...
...Moppets in front of their TV sets are currently being hypnotized by members of the Glass class of '62. Odd Ogg ("half turtle and half frog") is a blue-and-green, battery-powered plastic creature that plays ball in an odd way: if a ball rolls into his middle, Ogg loses the round and waddles meekly toward the child with the ball. If the ball hits one of his outstretched flippers, he will back up, stick out his red plastic tongue, and razz his opponent with a disgusting noise...
...whose long-beloved Erector Set has been updated to include rocket gantries and moon vehicles, has a flying model plane, the Skyflash. Its gasoline motor has a new type of silencer to reduce the hornet's-nest buzz, and its wings and fuselage are made of high-impact plastic, which is strong, flexible and shatterproof...