Word: plasticity
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Dates: during 1960-1969
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...ever since it speared its way into fashion, leaving behind a trail of dented vinyl, punctured Persian rug and pockmarked hardwood. But spike wearers complain that they are forever getting mired in asphalt, countersunk on lawns, trapped on escalator steps and sidewalk gratings. Now comes Heeleze, plastic disks that are to spike heels what snowshoes are to the boot. Heeleze are about an inch overall in diameter, now come in one size but will soon come in three, designed to fit most heels, and are being distributed initially by caterers who give them to lady guests at garden parties. Made...
...Newest symptom of pushbutton living is the Feller-Matic Insect Control Unit, which is said to be death on flying varmints, harmless to people, pets, wildlife and vegetation. A network of copper or plastic pipe is laid around the garden, patio or swimming pool, with nozzles set inconspicuously at intervals. The plumbing is connected to a tank of water-base Pyraid insecticide; when the owner flicks a switch, a pump jets the lethal mist over the area. A two-minute spray is effective for about half a day, gives off a pleasant lemon odor. The device is made by Feller...
...Thrift Key is a plastic gadget, like the old key on the sardine can, that fits on the end of a tube of toothpaste, shaving cream, glue or anchovy paste, rolls up the bottom of the tube as the contents are used, and ensures that none of the product is wasted. Manufactured by Crawford Industries, Ltd., New York. Price...
...Some time in the future they will probably move into the great petrochemical business, replacing the clumsy high-temperature processes that are used now. Petroleum is organic, says Beckhorn, and a natural prey for enzymes. It should be fairly simple to find special enzymes to turn petroleum into perfume, plastic or cocktail canapes...
...come in boxes that contained nothing else, bearing a label with directions for cooking. Today, cereals hit the table ready to eat, bite-sized, sugar-toasted, cocoa-flavored or doughnut-shaped; their sales appeal is gauged less by flavor and nutrition than by the servings of toy automobiles, plastic submarines, code-message rings and baseball cards buried among the flakes or offered on the label. This week. Cereal Giant General Mills moves to serve a better after-breakfast bonus. On 45 million boxes of nine "Big G" cereals. General Mills will offer juvenile crunchers a serious, 48-page "Nature...