Word: plasticity
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Dates: during 1960-1969
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Stand-by Alert. On the surface, it hardly seems to matter. Along Avenida Rio Branco in Rio de Janeiro large stylized figures decorate the curbs, bird cages in their outstretched hands. Huge, brightly colored sunflowers float above the traffic amid a profusion of plastic hummingbirds, cardinals and canaries. "Mother's Heart," an outsized paddy wagon so named "because there is always room for one more," is on standby alert-although the cops will haul away only the rowdiest of cariocas...
...meantime, there are places to go, things to see, and girls to meet. "Everyone should have the right to go to heaven or hell in his own way," he says. Hefner himself is trying for heaven. What is more, the mass producer of plastic-wrapped sex, the purveyor of pop hedonism, the great anti-Puritan who is out to make every square feel that he too can be a swinger, is looking for a heaven less in the style of Playboy than the Saturday Evening Post. "You know," says Hef wistfully, "in the next ten years I would rather meet...
Still, critics who believe that America's natural glories are seriously threatened today are appalled by the prospect of all that super-organization-and all that cuteness-which could lead to a village of Snow White Synthetic or Plastic Alpine. Moreover, the area around Mineral King would also be profoundly altered as a result of the resort. What seems to bother the Sierra Club most is the prospect that the pack travelers and other outdoorsmen will no longer be the only kings on this hill. Jack Hope, senior editor of Natural History magazine, voiced the typical objection. Disney...
...expect all the flimflam to be swept away is, of course, absurd. Pressagents and windup plastic starlets are as much a part of movies as acetate; in one way or another, they always will be. And no matter how actors and actresses play themselves down, their films play them up. Movies are wide-screened, stereophonic and 30 times larger than life?so are actors. What is important is that many of the young actors can separate the reflected face on the screen from the original in the mirror...
...Lorin Hollander, 24, thinks he knows why: "At a rock concert, the atmosphere is love. The rock groups talk their language. But at a classical concert, all they see is a guy in white tie and tails coming out very up tight on a platform. That's a plastic mannequin - society's little machine running up there. If live concerts are going to survive, the artists themselves are going to have to change...