Word: plasticity
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Dates: during 1960-1969
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...good condition for as long as three days. About the size of an upright piano, the device contains two Plexiglas cylinders in either of which a kidney may rest on a wire screen. Plasma, fortified with body chemicals and penicillin, is fed to the kidneys' arteries through plastic tubes...
Running, bounding, diving, vaulting, cartwheeling and somersaulting, a dozen bare-chested male dancers in royal-blue tights flung themselves across the stage like beanbags. Crazed clowns attacked a plastic bubble, which, inflating like a Zeppelin, devoured them alive. Minstrels strutted, samurai cut curlicues in the air. And while filmed images slithered across a billowing screen, a man and a woman simulated lovemaking as strobe lights flickered, spotlights raked the audience, and a raga-rock band screamed bloody murder...
Published as a 35? paperback, a $1 plastic-covered edition and a $3.95 hard cover, the Society translation, called Good News for Modern Man, is a straightforward rendering of the Greek text in precise, simplified language. Although designed primarily for readers who have learned English as a second language, Good News has been bought in bulk lots by universities, seminaries and church groups. Sales have wildly exceeded the modest expectations of the Society, which placed an initial print order of only...
Simplicity came three years ago with the introduction of the tape cartridge. The cartridge is a plastic case somewhat smaller than a paperback book. It contains a continuous loop of tape that automatically starts rolling when the cartridge is inserted in a slot on the playback machine; thus the user never touches the tape itself...
Lilliputian Variant. Now, in the newest twist in tapes, a variant on the cartridge has come along that is even more convenient and Lilliputian than the original. Called a cassette, it encases a tape and two tiny reels within a plastic box scarcely bigger than a pack of cigarettes. It snaps into a player as handily as the cartridge does, but it must be removed and turned over at the midpoint of its playing time, which averages 40 minutes. Since it moves even more slowly than the cartridge, it sacrifices still more sound quality. But it boasts two big advantages...