Word: plasticizers
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Dates: during 1970-1979
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...years ago, on the way home for a funeral, I was lucky enough to find a whole half-car to myself. Curling up on a seat (a 5'11" person can curl up on those seats only to a limited degree due to the immobile plastic armrest, cleverly placed to minimize human contact), I began to read a book for Gov 10. Now any jock can tell you that the readings for that course are fairly heavy, requiring a great deal of concentration. I was really getting into it by the time the train wheezed into Route 128, and then...
...Bloomsburg, Pa., under the eyes of uniformed security guards, on old-fashioned Linotype machines. Their output of hot metal was melted down as soon as it was used. The pages were bound at a Haddon plant in Scranton, also under guard; and finished books were sealed in tough plastic wrappers and then stored in locked trucks and warehouses...
...Margaux, she is getting ready to be a leading lady in Carlo Ponti's film The Naked Sun. The wraps are on her role, but, she bubbles, "I wind up with the emeralds in the end." A step up from the pendant she was wearing: a plastic heart filled with Life Savers...
...past decade, Rossignol's capacity has risen twentyfold, to 2 million skis a year of wood, metal, plastic and fiber-glass foam. Because cross-country skis are booming, Boix-Vives plans to double capacity in that department this year to 350,000 skis. But his strategy involves more than expansion of capacity. As volume grew in the mid-'60s, the company's increased productivity enabled Boix-Vives to adopt a policy of, as he puts it, "aggressive pricing"; Rossignol prices stayed completely stable from 1964 all the way to 1972. Today Rossignol produces eight principal lines...
...planning a whole new product line. A dedicated schusser, he was inspired by an American study showing that 80% of his fellow skiers also play tennis. So he plans to spend $1.3 million to get Rossignol racquets into production. The racquets will be a molded mix of metal and plastic, and they will not be cheap: in the U.S., where they will arrive in 1980, they will cost $50 to $70. Most important, they will say ROSSIGNOL-in bold letters...