Word: plasticizing
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...while keeping its followers in clogs will be vital, broadening Crocs' appeal through a range of different styles is no less important. Take Swatch. The Swiss firm made its name flogging bold, plastic wristwatches in the 1980s. "Like Crocs, Swatch was very faddish, slightly gaudy, plastic and cheap," says Rita Clifton, chairman of global brand consultancy Interbrand in London. When fashions changed, Swatch faced a similar challenge: How could it build on that early success and appeal to a wider market? It now offers a range of metal, plastic and even Tiffany watches. "They've meta-morphed their brand over...
...chocolate chips, and stir just to combine. Before portioning, scrape the bottom of bowl and combine butter-sugar mixture into rest of dough using a gloved hand. Portion out into plastic wrap...
...Charlesview residents and board members attended the meeting as well, imploring city officials to approve the plans. One Charlesview resident, Raisa Shapiro, angrily denounced the repeated delays and said that the current buildings are in “unlivable” condition. At one point, she presented a plastic bag containing two dead rats that she said she had found in her apartment—drawing gasps and glares from Allston residents...
...some degree, any environmentally aware student knows that Fly-By is just horrible for the environment, ‘cause you go in there, you take all these plastic utensils, napkins, cups,” she says. “There were tiny little water bottles that were very small, so I would take three water bottles and then we’d be throwing them away...
...HUDS scrapped milk cartons and water bottles, choosing to rely on drink dispensers found in the dining halls. A more environmentally-friendly plastic bag has replaced the transparent version used last year. Styrofoam has disappeared, as have the soup bowls and wax-lined cups. Compostable cups and containers now lie in their stead...