Word: plasticizing
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...other lenders do appear to be stuck with loans they don't want, some of which will go bad, but so far it doesn't seem like they are pulling back credit from consumers. According to Synovate, the average household had a combined credit limit on all the plastic in their wallet of $27,626, up from $26,902 a year ago. Auto loans are down, but not in a big way, and not nearly as much as you would expect in a bad economy...
...nearly out from under the subprime mortgage meltdown and already analysts are speculating about the next industry crisis, related to the little plastic cards in your wallet. With American Express becoming a bank-holding company this week in order to get low-cost funds and share in the $700 billion bailout pool, it's clear that even traditionally resilient industries like credit cards are feeling pressured. "Credit cards are in line to fall," says Adam Levitin, associate law professor at Georgetown University. "The question is whether they will beat out the auto industry - they're racing for the honors...
...Baron eventually came up with the more palatable Sipahh. Since launching them in late 2005, he's sold more than 500 million of the plastic straws, which are filled with flavor beads that dissolve when milk is sucked - or sipped - through them. End to end, he boasts, the straws would go twice around the world. But it's not far enough. Baron believes he can more than double his sales by putting beads of bacteria inside the straws...
...include ant-free dog bowls and shop shelving systems, says he always saw the straw as a system for delivering more than flavor. He started tinkering with the idea in 1996, after wondering why flavored milk cost so much more than the plain variety. He tried using a fat plastic straw from McDonald's and a filter made from one of his daughter's school stockings. That didn't work. He soon designed a new type of conical filter that wouldn't clog, and figured out how to create flavor beads by making a tiny core and gradually adding material...
Well, an action figure, real or plastic, is just what this brisk exercise (the shortest Bond film ever) needs. Director Marc Forster--whose résumé includes a lot of gimmicky art-house fare, from Finding Neverland to The Kite Runner--does much better when he has no moral in tow; he can concentrate on shepherding the second-unit stunt work and setting a tempo of nearly nonstop suspense. What's lost in reverberations from the series' blithe old movies is gained in daredevil vigor...