Word: plastics
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...wash down our KFC with some pinot grigio makes about as much sense as decanting a Red Bull. So winemakers are now putting their goods in juice boxes, aluminum cans like Sofia Coppola's super-hip champagne, which comes with a straw, and--in the latest packaging innovation--plastic bottles. By Mardi Gras, someone will undoubtedly be selling an oenophile's version of those drinking helmets with dual bottle holders and straws that lead to your mouth...
Wine sold in the same type of plastic bottles that Aquafina uses to hold tap water is about to hit U.S. consumers, thanks to Bob Peter, a man who buys a lot of wine. Not a lot of wine like your alcoholic uncle buys a lot of wine or even like your local wine store buys a lot of wine. As CEO of the Liquor Control Board of Ontario, Peter buys wine for 12.7 million Canadians, since all the wine in that province has to be sold in government-run stores. So when he merely suggested in 2005 that wine...
...latest is Yellow Jersey, launched in May by big French Burgundy producer Boisset, which will be distributed only in dark-colored plastic bottles--a lot lighter than glass ones and therefore requiring less fossil fuel to transport. And Ontarians aren't the only ones ditching the glass bottle. A lot of this innovation comes from eco-forward Australians and New Zealanders, the same people who were early adopters of plastic corks and screw-top caps. More than half the wine in Australia is sold in boxes, although that country has yet to catch up to Chile, where more than...
...success elsewhere in the world has not made wine companies confident about bringing alternative packaging to the U.S. Boisset started selling its French Rabbit in plastic boxes last year, and is still waiting for it to catch on. Even the businessman behind the wildly successful $2 Charles Shaw wines is wary. Despite the fact that the bottle is the most expensive component of the super-cheapo wine sold exclusively at crunchy consumer haven Trader Joe's, Two Buck Chuck maker Fred Franzia says he'd never abandon the romance of glass and cork...
Still, countries that are far stodgier about wine than the U.S. are starting to change. The English have bought wine in plastic packs for years. Even some vintners in France, whose wine industry has been in trouble because of worldwide competition and overproduction, are experimenting with alternatives to glass. Jean-Charles Boisset, whose family business is a market leader, likens wine drinkers and their adaptability to the consumers of another once upscale product. "You squeeze mustard from a plastic bottle, when you traditionally got it from a glass bottle," he says matter-of-factly...