Word: plastics
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...amazingly slippery, heat-resistant plastic known as Teflon was discovered purely by accident by DuPont chemist Roy Plunkett in 1938. By 1950, the company was making a million pounds annually as a low-friction coating for bearings and gears. In 1960 the U.S. Food and Drug Administration approved it for use in cookware. Today some 60% of all pots and pans in American kitchens are nonstick--to say nothing of muffin pans, cookie sheets, cake pans, deep fryers and waffle irons...
Fast-food-style marketing tricks, such as silver burger wrappers and plastic salad shakers, cost a little extra, but they boost sales. (When the shakers ran out at the middle school, salad sales dropped from 30 a day to 0.) The cafeterias resemble local eateries too. The Cub's Den at Shawnee Middle School looks just like a food court at a mall. Taylor has similarly revamped the serving areas at the high school--South of the Border serves Tex-Mex; Grandma's Corner has home-style cooking. Marketing is a necessity. "We're a business," Taylor says. "If your...
...patients put under the tongue to relieve anginal chest pains. They both work by opening up certain blood vessels. Because it is well absorbed through the skin, it's given by squeezing a little out - like a half-inch long squeeze of toothpaste - onto a piece of paper or plastic and sticking it onto the patient's skin. Patients usually can do this for themselves - that's why it was left at his bedside. Nitropaste is pretty potent, too; a smear of it the size of a quarter can bring down blood pressure enough to cause a headache...
...wife Geane Brito started their retail business as frustrated new parents who, like many of their design-obsessed customers, could not find well-designed products for their children. "We had kids a bit later, so we had money to spend," says Brito. "But the field is dominated by plastic and plywood...
...chosen just one Telemundo tale for development, Body of Desire, and tapped as executive producer Nely Galán, a TV veteran in both Spanish and English whose most recent hit was the Fox plastic surgery--reality TV spectacle The Swan. Body of Desire spins the story of a wealthy man married to a beautiful woman; the man dies and is reincarnated in the body of a laborer, only to find that all the people in his former life are phonies. The supernatural twist, Richard says, will appeal to viewers hooked on shows like Medium...