Word: plateaued
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Environmental groups claim that their members are as committed as ever, but recruits are getting harder to find. For every organization that is still growing -- membership in the Nature Conservancy jumped 15% last year, to 620,000 -- another one seems to have hit a plateau. After expanding in 1990, the Sierra Club stayed level at about 620,000 members last year and fell short of its goal of boosting contributions 10%. The National Wildlife Federation had to trim its work force 8% in 1991, and the Wilderness Society laid off 10 of 136 staffers. Says David Gardiner, who heads...
...that day, Johnson carried for 111 yards on 14 carries and scored two touchdowns. It was the second time Johnson had reached the 100-yard plateau that season...
Most of the women who are working more or less regularly as directors feel they have reached a sort of plateau. Until recently, Coolidge says, "there were so few of us that every success for one of us was a success for all women, every failure a failure for all women. That...
That search has raised the cost and frequency of advertising. On TV, more than 900 commercials interrupt network programming every day, up from 814 in 1987, according to the Television Bureau of Advertising's Arbitron data. Despite the current plateau in ad spending, U.S. companies have doubled their outlays, from $63 billion in 1984 to last year's $129 billion. At the same time, the great array of new products flooding the American marketplace has made it harder for individual brands to distinguish themselves from the pack...
Israeli right-wingers had no doubt that both were hinting at a long- unmentionable idea: giving up part or all of the Golan Heights. Syrian artillery firing from that barren plateau once kept northern Israel under intermittent bombardment. Israel seized the heights during the Six Day War and ever since has insisted that retaining the territory is essential to its security. Jerusalem actually annexed the area...