Word: platform
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...manager for Asia. "Their mobiles are always on, always in their pocket-you just can't ignore [cell phones] as an advertising tool." Says Geoffrey Handley, director of new business for The Hyperfactory, a Shanghai-based ad agency focused on handsets: mobile-phone marketing "has become as vital a platform as TV, online or print...
CONTEXT Ian Paisley and Gerry Adams, leaders of Northern Ireland's most hard-line Protestant and Roman Catholic parties, sat side by side for the first time ever and agreed to forge a joint platform for government...
...true that in 1972, antiwar crusader George McGovern suffered one of the biggest political wallopings in American history, losing 49 states to Richard Nixon. Surely then, Democrats suffered for opposing Vietnam? Actually, no. People forget that in 1972 Nixon ran on a peace platform too. In his convention speech, he boasted that he had ended the draft, withdrawn American troops from ground combat, pursued a negotiated settlement with North Vietnam and reduced U.S. casualties 98%. The fall was marked by feverish diplomacy between Washington and Hanoi, culminating in Henry Kissinger's declaration, less than two weeks before the election, that...
...competition, Sinnott will vie on March 31 for the title of “Miss Cambridge” or “Miss Boston,” by strutting her stuff in a swimsuit, performing her talent—a Fosse-style jazz number—and presenting a platform to judges. But Sinnott’s not just a pretty face on the catwalk—she’s also the only female from Harvard in the Marine Corps branch of the Navy ROTC, which she calls her “first love.” When she?...
...While the new government and its platform are unlikely to sway the U.S. and Israel, it may yet gain traction because of doubts among other stakeholders that continuing the blockade will yield a positive result. And the fact that it comes tied to a renewed Saudi-led Arab peace process, one which both the U.S. and Israel have pondered exploring further, may raise the temptation to engage the new Palestinian government, imperfect as it may be, and closely monitor its behavior and its evolution...