Word: platformization
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...definitely has a point. But I wonder if Google is too late - and old - for the social-networking party. "Google recognizes it needs to become more people-oriented, but it needs to add that to its existing platform. It's not at all native," says my neighbor, Seth Goldstein, who runs SocialMedia, an advertising network for social networks. "Facebook was designed from the ground up to render these complex and nuanced social relationships...
...build his or her own social network. "The iPhone, a lot of people around here believe - and I think this is true - is the first real, fully formed computer that you can put in your hand," he says. "It has all the requirements it needs to be a viable platform...
...estimates that about 1,000 applications will be available to consumers when the iPhone-apps store launches with the phone. "If you look at so many of the constraints that have held back the mobile ecosystem, Apple basically takes all of those away and provides an open platform, a great device and a user base that's rabid for these new kinds of applications," he says...
...again, Google, which is fighting the platform wars on multiple fronts, could be Apple's stiffest competition. It is leading another coalition to build an open-operating system called Android that will work in the next generation of cell phones as well as other consumer devices. The Open Handset Alliance has 34 members - mobile-phone carriers as well as handset makers, including Motorola, LG Electronics, Samsung, China Mobile, Sprint Nextel and T-Mobile. Though Google ceo Eric Schmidt sits on Apple's board of directors and Jobs saluted Google as a partner whose apps were on the iPhone, Apple...
...first time, a generic cell phone running the operating system. Touch sensitive, with an onboard, motion-sensing accelerometer that can also place a user precisely on a Google satellite map, the device resembles nothing so much as an iPhone. Android, explains Andy Rubin, Google's director of mobile platforms, is an open platform for developers à la Facebook; the code is theirs to modify. He says developers have so far written more than 1,800 applications, which could be distributed on a Google site arranged according to popularity, as YouTube is. "There's some pretty innovative stuff there," Rubin explains...