Word: platformization
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...platform, to computer people, is the software code on which third-party applications function. There are scores of big platforms out there - something like three dozen in the international mobile-phone business alone. But a truly successful one can extend far beyond its immediate group of users and effectively create and control an enormous market. In the computer industry, IBM dominated the first commercial platform with its expensive mainframes and operating systems, aimed at corporate users. Seemingly overnight, IBM was supplanted by Microsoft and its Windows operating system as the PC revolution took hold. Windows, in turn, is now losing...
...though, worship at the altar of bright and shiny things. These days, it's the impending launch of Apple's next-generation iPhone that has the faithful davening. If the whispers of pending miracles are to be believed, this new phone could end up becoming the next big "platform...
...Every major player in Techland wants to create the next great platform, of course. What's new here is that it's possible for any number of them to succeed. "Among the things that are different from the old status quo is the idea that one will win," says Marc Andreessen, who helped write the first widely adopted browser, Mosaic, which popularized the Web. The Internet is a much larger playing field than PC operating systems. "Trying to decide which will win," Andreessen adds, "is kind of like debating whether beef, chicken or lobster is going to win the market...
...winners of the platform wars stand to make billions selling devices, selling eyeballs to advertisers, selling services such as music, movies, even computer power on demand. Yet the outcome here is far more important than who makes the most money. The future of the Internet - how we get information, how we communicate with one another and, most important, who controls it - is at stake...
...Facebook Opened UpThe word platform reached buzzword status a year ago when Facebook founder Mark Zuckerberg announced the start of a movement. "Social networks are closed platforms," Zuckerberg told a gathering of about 800 developers in San Francisco. "Today we're going to change all that...