Word: platformization
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...What Facebook did is known in the tech business as creating a "platform." It's a way for Facebook to make a marketplace that enables others to get rich - and the richer they get, the richer Facebook gets. There are many examples of platform building in Techland, but the most famous was Microsoft, whose Windows platform really took off with third-party software developers...
...Google, which makes its money on a free and open Web, was not happy with the Facebook platform. That's because what happens on Facebook stays on Facebook. Google would much prefer that you come out and play on its platform - the wide-open Web. Don't stay behind Facebook's closed doors! Hie thee to the Web and start searching for things. That's how Google makes its money...
...last fall, Google rallied all the other major social networks (MySpace, Bebo, Hi5 and so on) and announced a new initiative called OpenSocial. OpenSocial wants to be like Facebook's platform, only much bigger: Widget makers can write applications for it and they can run anywhere - on MySpace, Bebo and Google's own social network, Orkut, which is very big in Brazil...
...Google's platform could actually dwarf Facebook - if it ever gets off the ground...
...hours spent preparing taxes in the United States every year, a clear symptom of excessive red tape. Every citizen should have an option of filing income taxes on a simple form. Sen. Fred Thompson’s ill-fated presidential bid mentioned specifically this necessary change in its policy platform (yes, he had a platform). Following Thompson’s lead, the Giuliani campaign took up this cause. It would be regrettable if these candidates’ mutual call for thorough tax reform fell into oblivion with their White House aspirations...