Word: platformization
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...audience's feeling about a film at Toronto can become infectious, creating a festival fever and inducing the captive Hollywood press corps to spread the word. "It's an amazing platform," says Ray. A star who works the Toronto party circuit, as Jamie Foxx did tirelessly in 2004 for Ray and as Penélope Cruz did last year for Volver, gets favorable media coverage simply by being available and photogenic. Even a screw-up, like the broken projector at last year's midnight Borat screening, can be a buzz-builder if the celeb plays it right. Sacha Baron Cohen...
...during the presidential campaign of 1992 that the young Arkansas governor turned a swanky, colorful Hollywood studio with velvet couches and a host dressed more like a night clubber than an emcee into a political platform. For the previous three decades, the televised image of candidates had largely been of dark-suited, serious men selling themselves as if they were on a job interview. But that June night Clinton blew his saxophone into campaign history on The Arsenio Hall Show, boosting his carefully calculated image as a fresh candidate who was better suited than incumbent George Bush to lead...
...matters of foreign policy, Civic Platform leaders are just as staunchly nationalistic as their rivals. On Aug. 15 - the same day that Lech Kaczynski paraded alongside columns of tanks and troops to celebrate a great Polish victory over Russian Bolshevik forces in 1920 - the Civic Platform leader Donald Tusk, a prospective Prime Minister, did his own bit for Polish patriotism by trying (unsuccessfully) to enter Belarus to celebrate the holiday with Polish nationals there. Economists, for their part, say that while the Civic Platform is friendlier toward business than the current government, it still may not have the political will...
Polish sociologist Kinga Dunin, writing in the newspaper Gazeta Wyborcza, described the difference between the two groupings by invoking potatoes, again. If the Kaczynskis are plain old tubers, she wrote, the Civic Platform politicians are French fries. The cut is different and their appearance may attract more consumers, but "the thing is that French fries are made of potatoes and it is not possible to hide it." To be sure, some things will change. What critics regard as Jaroslaw's preference for loyalty over competence - evidenced, they say, by key appointments in his Cabinet - may not be repeated. And some...
...watch, and the economy is growing at an impressive rate of 6%. No doubt the Kaczynskis will seek to stress that part of their record in the upcoming election campaign. Given the mishaps of the past two years, however, their party seems unlikely to close the gap with Civic Platform as it did back in 2005. But humorists can take heart. The twins are likely to remain political players in Poland for some years to come...