Word: platformization
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...Central Line platform was by no means deserted at 9:20 a.m., though the usual crush was reduced to a gentle throng. Inside, seated passengers flicked through newspapers, digesting photos of victims and rescuers, the mangled red No. 30 bus and graphics mapping the bomb sites. As we approached Liverpool Street, an announcement that the station had been closed due to a security alert was greeted with a few raised eyebrows and grudging nods. It was calm, quiet and pensive; we all knew what everyone else was thinking...
...executives that there was a case for targeting Hispanics, and today people like Vimal Verma, chairman and CEO of American Desi, a satellite network that launched earlier this year, are engaged in a similar campaign for South Asians. He hopes what many in the industry do: if the entertainment platform is built, the advertising dollars will follow...
That's what the folks back at MTV are banking on too. "If you wanted to reach young South Asians, there hasn't been a branded, credible platform," says Nusrat Durrani, senior V.P. and general manager of MTV World. Voilŕ MTV Desi, which should air nationally in July. After Jay Sean's interview, he sticks around to pose for photographs with fans. "To me, it's been a long time coming," the singer says between autographs. "There is a massive market out there." Sean, an artist and an entrepreneur, pauses and then continues, "We make up one-fifth...
...elimination of tokens will improve far more than one’s experience getting from a station’s entrance to the platform, the MBTA claims...
...Forget objectivity, it doesn’t exist,” she wrote. “And if you have to be biased, let it be on the side of the disadvantaged, provide them a platform or a voice...