Word: platformization
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...Naturally I was thrilled, and I arrived at the Pantages Theater in my best tuxedo. I walked up a ramp to a platform for an interview, and I leaned against a railing," Lemmon recalled. "Only after I finished did I see a sign that said 'Fresh Paint...
...King has a very fast design and it’s very easy to row,” Crick said. “It has a very stable platform as well as being quick. The trade-off in boat production is whether the boat is fast or stable. Graeme, in his brilliance, created a balance between...
Last week I stood with a hundred weepy, videotaping parents as we watched our children graduate. The kids were shiny and scrubbed, and as they mounted the stage they wobbled on platform shoes, fiddled with new neckties and tried to control their flyaway hair. Meanwhile, the parents tried to control their flyaway emotions. The ceremony was the culmination of two weeks of nonstop parties and events during which the graduates were congratulated on their stellar achievements. Now my daughter and her fellow grads, diplomas in hand, look forward to a stress-free summer, followed by the rigors of seventh grade...
...What those Tokyo girls define as kawaii can be as cute as frilly pink shirts one day and as raunchy as a vinyl miniskirt the next. A year ago, the most popular items in Shibuya were Esperanza's light brown knee-high platform boots and black face paint?the so-called "gal" look. Now it's remade clothes, faded jeans and low-heeled pumps. Why the change? "I dressed gal style because it was popular. But everyone just got sick of it and besides, this new look is much more kawaii," says salesgirl Chie Sakakibara, 22. Hiroaki Morita, head...
...those brands just couldn't keep up with kawaii. The light-speed caprice of these Japanese teens has created a host of new challenges for Takai and 109's other designers: how to keep a label's signature style intact without it suddenly seeming as last year as, well, platform boots. Often, brands like Esperanza, which now hype their high-heeled mules instead of the platforms, forgo association with a certain look so that they can morph with current styles. Others, like Alba Rosa and Me Jane, married their style to extreme looks of the past and paid the price...