Word: platformization
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...Thoreau might envy, but a setup that would appall him. For Julia Hill, the 24-year-old ecowarrior who goes by the nom de guerre Butterfly and now holds the U.S. record for the longest, highest tree-sit, life is anything but mellow. From the 180-ft.-high plywood platform where she has camped out since Dec. 10, she fields calls from a New York City radio station, a Little Rock newspaper and German television, which is sending a crew up from Los Angeles. "I have become one with this tree and with nature in a way I would never...
...talkie, Butterfly also has a radio and a solar-powered battery charger. She reads her poetry, written on the inside of Ronzoni pasta cartons, and tells of how one night El Nino's freezing rains and 40-m.p.h. winds nearly tore her off the 8-ft. by 8-ft. platform. "I thought I was going to die," she recalls...
...also five other types of currency, an abbreviated medical history and even a personalized electronic "key" that can open everything from your apartment to your office. Says Henry Mundt, MasterCard executive vice president for global access: "The chip that we are putting on the card now will form the platform for the ultimate in remote access for consumers to their funds, anytime, anywhere. What we really see happening in the future is consumers being able to design their cards to meet their individual needs. We refer to that as moving more toward life-style cards." E-cash is already everywhere...
Microsoft's initial revenues come from software licensing; the code for the hit travel site Expedia, for instance, will soon fuel sites for American Express and Northwest Airlines, among others. And the financial sector is next. Last week Microsoft unveiled its Investor Platform Kit, which lets banks and brokers put mix-and-match versions of Investor on their own sites...
...insular banking world a tough nut to crack. Well before MSFDC, the industry launched the software consortium Integrion as its bulwark against territorial infringement. Today Integrion competes with MSFDC even as it licenses Microsoft Money. Microsoft, meanwhile, plays the good citizen, agreeing to abide by the E-commerce software platform that an industry group will release this August. For now, at least, it looks like everyone can just get along...