Word: platformization
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...sell to Google early or play long ball? (They have already turned down a reported $500 million from Facebook.) It's an interesting question but not exactly a new plotline. Focusing on it makes you lose sight of the much more significant point about the Twitter platform: the fact that many of its core features and applications have been developed by people who are not on the Twitter payroll...
...most telling facts about the Twitter platform is that the vast majority of its users interact with the service via software created by third parties. There are dozens of iPhone and BlackBerry applications - all created by enterprising amateur coders or small start-ups - that let you manage Twitter feeds. There are services that help you upload photos and link to them from your tweets, and programs that map other Twitizens who are near you geographically. Ironically, the tools you're offered if you visit Twitter.com have changed very little in the past two years. But there's an entire Home...
...Social networks are notoriously vulnerable to the fickle tastes of teens and 20-somethings (remember Friendster?), so it's entirely possible that three or four years from now, we'll have moved on to some Twitter successor. But the key elements of the Twitter platform - the follower structure, link-sharing, real-time searching - will persevere regardless of Twitter's fortunes, just as Web conventions like links, posts and feeds have endured over the past decade. In fact, every major channel of information will be Twitterfied in one way or another in the coming years...
...happened in your personal life or career: e-mail from the boss, a reply from last night's date. Now you're compulsively checking your BlackBerry for news from other people's lives. And because, on Twitter at least, some of those people happen to be celebrities, the Twitter platform is likely to expand that strangely delusional relationship that we have to fame. When Oprah tweets a question about getting ticks off her dog, as she did recently, anyone can send an @ reply to her, and in that exchange, there is the semblance of a normal, everyday conversation between equals...
...history of the Web followed a similar pattern. A platform originally designed to help scholars share academic documents, it now lets you watch television shows, play poker with strangers around the world, publish your own newspaper, rediscover your high school girlfriend - and, yes, tell the world what you had for breakfast. Twitter serves as the best poster child for this new model of social creativity in part because these innovations have flowered at such breathtaking speed and in part because the platform is so simple. It's as if Twitter's creators dared us to do something interesting by giving...