Word: platformization
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...said, this is a pretty stable environment, and I think referring to it as a beta test is a little disingenuous, or a heavy-handed way of saying that Home is a work in progress. Trust me - Home will always be a work in progress. It's a software platform, and will forever be updated. Sony has said that it intends to add and remove features based on whether users use them. (See TIME's list of the top 10 video games...
...worried about what would happen if they gave control to the users. But hasn't the past decade, and the past five years especially, been about putting the user in control? Even the iPhone, which comes from the controllingest control-freak company of them all, Apple, is an open platform upon which any developer can build applications. Home could definitely use some of that Web 2.0 thinking...
...jeans, courtesy of Diesel, to your virtual home within Home, a gorgeous, modern apartment that you can fill with virtual furniture from the likes of Lignet Roset. Seriously -Diesel and Lignet are among the many who have signed up to be Sony's partners here, and Home is a platform for them to hawk their brands...
...Home could work too. But Sony has got to lighten up and let its users take a bit of control. Open up the platform and understand that people want to feel as if their Home is their castle - not Sony's mall...
...also re-evaluating whether to spin off Skype, the voice-over-IP phone-system acquisition that was Whitman's biggest mistake, not to mention a $1.4 billion write-off. eBay overpaid for a company that doesn't directly benefit the core business. Donahoe also launched a new search platform to better catalog the 120 million live listings...