Word: plating
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Product placement may change TV's past too. Video-technology company Princeton Video Image has for years used digital imaging to insert virtual first-down lines (with corporate logos) in football games and completely photorealistic but nonexistent "signs" behind home plate at baseball games. Now it wants to move into reruns, with technology that can seamlessly insert 3-D objects into video footage--a Pepsi on a desktop, a Lexus at a curbside, a box of Tide on a countertop--where there was nothing before. PVI is negotiating to do placements in reruns of Law & Order and hopes to strike...
...President George Bush had so lowered expectations of how he would perform on his debut outing in Europe this week that by the time he stepped up to the plate, he was playing T-ball. As they had during his first election debate with Al Gore, Bush and his handlers - with the help of the media, mea culpa - teed up the visit in such a way that by merely showing up, avoiding flubbing his lines and appearing at least conversant in the issues of the day, he could hit a home run. Or at least a creditable base...
...analyst Harold Reynolds, a former All-Star second baseman. The increasingly popular pitch is just a modified fast ball, but by putting pressure on the inside half of the ball, right-handed pitchers can aim at a left-handed hitter's body and still make it break over the plate, opposite from the movement of a curve or slider. The Atlanta Braves' Greg Maddux is the high priest of the pitch, but Reynolds estimates 30 or more hurlers are using it--with great success. "It's really deceptive," he says. "It's scaring hitters...
...first major league season, there is little surprise about anything he does. Suzuki is named American League Rookie of the Month for April? Ho-hum. Suzuki has back-to-back single-double-triple games? Big whoop. Suzuki rifles a one-hopper from the right-field wall to home plate? Yawn. Suzuki is on pace to break George Sisler's 81-year-old record of 257 hits in a season? Zzzzzzzz. Suzuki imprisons Saddam Hussein, discovers a cure for AIDS and beats up Mike Tyson? You expected less...
...After he steps in the batter's box at the start of every at bat, the left-handed-hitting Ichiro crouches into a catcher's tuck, loosening his hamstrings. Then he pops up, plants his left foot, drags it parallel to the plate and plants it again. With his right foot resting outside the box, Ichiro wags his black Mizuno bat back and forth below his belt like a putter. He proceeds to whip it around in a counterclockwise loop, stopping as soon as his hands reach his chest. Then Ichiro uses his right hand to hold the bat parallel...