Word: platinum
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Dates: during 1990-1999
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...platinum blonde half-Asian sprite with the thick granny glasses is flouncing his way down Mount Auburn Street, smoking cloves, chattering about the city of Boston (totally uptight) and his one-piece Calvin Klein underwear (just wonderful) and his new boyfriend Paulo (the most magnificent man in the entire world). He's doing it in italics, which is the way Thomas M. Lauderdale does everything. Thomas--everyone calls him Thomas--is wearing hiked-up khakis (so comfortable), a cream-colored print tie decorated with nuclear radiation symbols (too cool) and a woman's fire-engine red felt jacked...
...SoundScan, a firm that compiles computerized bar-code information from cash registers. On the May 25 pop chart, the first based on the SoundScan data, 15 more country albums showed up in the Top 200. In 1984 the country category showed only eight gold (500,000 sales), four platinum (1 million sales) and seven multiplatinum (multimillion sales) albums; last year an astonishing 24 country albums went gold, 21 went platinum, and eight went multiplatinum...
...from the environs of the city's fast-lane bar scene onto the national charts. The lyrical metal band Queensryche has sold more than 2 million copies of its album Empire. Alice in Chains, which lays down a kind of altered- consciousness heavy metal -- the Doors, slamming -- is approaching platinum-level sales with Facelift. Nevermind, by the Seattle-area trio Nirvana, has sold 3.5 million, and the group's single Smells Like Teen Spirit, with its arch lyric ironies and crusher guitar chords, hit Billboard's Top 10 and helped get the band on Saturday Night Live...
...Amex had issued only charge cards, which had to be paid in full each month. But Visa and MasterCard had successfully turned credit cards into a consumer lending vehicle, and were gaining a huge share of the total charge volume at the expense of Amex's green, gold and platinum cards. (Visa has 257 million cards worldwide vs. 163 million for MasterCard and 37 million for Amex.) So American Express decided to counterattack with a credit card it would offer only to its existing customers, who were presumably good credit risks...
...problems along the way, but we've gone and fixed them." Robinson may not have fully repaired Amex just yet, but the company seems to have finally come to grips with the likelihood that the current decade will be a time of brutal competition and less-than-platinum expectations...