Word: platinum
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Dates: during 2000-2009
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...down on a wooden chair in the living room while Rah and her daughter go into the other room to change. You look around. On the wall there's a platinum record Rah was awarded for her work on The Score. In the kitchen--it's a kitchenette, really--there's a Speed Queen washing machine sitting atop four bricks. In one of the two bedrooms--actually a bedroomette--there's a small wooden bunk bed. The living room--which is only a little larger than a changing room at Banana Republic--is dominated by a large black couch...
...pricey hotel restaurant. That's because the members of 'N Sync--whose first CD sold 7.8 million copies--are anonymous to the adult diners. The adults no doubt assume that the five bald black bodyguards dressed in identical outfits of blue jeans and denim jackets are the platinum-selling pop band and that the 'N Sync kids are from the Make-a-Wish Foundation...
Make that platinum, because design has become big Big Business. Nobody is quite sure how big, but just consider that Americans spent some $6 trillion on goods and services last year, and roughly one-fifth of it went into buying stuff for their homes. The stunning success of the colorful (read: No more beige!) iMac, for instance, not only helped save Apple but has also inspired a raft of whimsically styled, low-cost personal computers from firms like Dell, Gateway and Compaq. The New Beetle rescued Volkswagen's image two years ago and became a catalyst for change...
...discovery of a set of chemical reactions using iron and platinum that can tame magnetic particles so minute that they are measured in terms of atoms. These kinds of chemical reactions are thought necessary to facilitate the mass fabrication of such precise materials. The breakthrough also nuzzles closer to a theoretical limitation in the field of magnetics, a physical point at which magnetic particles are too small and dense to hold a charge...
...eponymous and posthumous album, it would be too easy to compare his efforts with that of his former glory as the leader of INXS. Frequently topping the pop charts in their native Australia, the band broke into American consciousness in 1987 with their album Kick, an artistic and multi-platinum commercial success that spawned such hit singles as "Need You Tonight" and "Devil Inside...