Word: platinum
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...them what they do in Norrath, and they will talk about slaying MOBs (for mobile objects, a slang term for Norrath's monsters), collecting plats (platinum pieces, the highest form of Norrath currency) and joining with other players to form guilds. It is that last part that's key. For EverQuest addiction is, at heart, a pleasantly social disease. "It's what players bring to the game that makes it what it is," says Will Wright, creator of the best-selling PC game The Sims, who plays EverQuest with his 15-year-old daughter and is hard at work...
...moved 175,000 copies of his album The Places You Have Come to Fear the Most--a phenomenal number for an independent release--and in April MTV taped a Dashboard Confessional Unplugged, the first time the network has unlocked the gates of its signature music show for a non-platinum-selling act. "Obviously, we think this kind of music has a really big future," says Unplugged producer Alex Coletti...
...trying to rebuild an Ed Sullivan from spare parts. Television, having mostly traded in mass storytelling for niche storytelling, has supplemented its limited diet of universally appealing programs like the Oscars and the Super Bowl by creating semireal events like The Bachelor and Survivor. Albums are one-week events: platinum albums are no longer achieved after two hit singles snake their way up Casey Kasem's chart but rather in the very first weeks, through promotion, before beginning their swift, inevitable drop. But no one has figured out how to create a blockbuster that generates a national conversation better than...
...Bantam's players go platinum, it will be because the company listened closely to hard-core music users--college kids. On campuses across the nation, Bantam employs student "gadget gurus," who test models and get feedback from peers. When students requested more volume capacity, lighter weight and color faceplates, Bantam delivered. "A lot of tech companies try to force the market," says president Santosh Petel. "We provide what customers demand." That's an approach big record labels haven't tried in quite a while...
...Cannonball" took the spare instrumentation of the songs on "Pod" up-tempo, brightening it with studio effects. It felt more at home in skating rinks than in sculpture workshops. In 1993, MTV gave the "Cannonball" video heavy play on its "Alternative Nation" line-up, "Last Splash" went platinum, and nine years passed in silence...