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...camera and plenty of ideas - they just need a business to film. They've produced six spots so far, for establishments ranging from a cosmetology school to a Cuban gynecologist turned car salesman. (Really.) The results are predictably absurdist, and local businesses have proved more than happy to play along - several hundred have nominated themselves for a spot...
...result that most surprised the researchers: text-only ads received the most looks. Part of that might be our accidentally thinking text-only ads are part of the information we're looking for. But as Nielsen explains it, the nature of the Web itself might be coming into play as well. Unlike television, which is a passive medium, the Web is all about taking action - searching, clicking, registering, buying, downloading. It might be the case that as we're out there on the Internet, what we're attracted to is content that gets us to where we want...
...named to the Pontifical Council for the Family, a minor and expected appointment, but also a reminder that the Boston Cardinal has friends in high places. "From the point of view of doctrine, Benedict has absolute firmness," says a Vatican insider. "But he does not want to see it play out in a confrontational...
...will the indie-film shakeout ultimately play out? Given falling revenue, poor economics and a dearth of new indie projects, financial investors will likely limit commitments to commercially viable films - those offering strong potential for ancillary sales in video games and merchandise. That means more projects directed at the end market for those products - teens. But for hard-core indie investors, those who love taking risks on creative projects and look to hedge their bets by investing across many films, that game is over for now. And indie fans will soon feel...
...Yale sophomore died last Sunday. Andre Narcisse '12—an Exeter graduate and aspiring Economics concentrator of Haitian descent—dreamed of someday becoming a Wall Street executive. Yale police officials do not suspect foul play. Yale College Dean Mary Miller told the Yale Daily News that it would be premature and inappropriate to speculate, but added she is hoping to address concerns about alcohol and drug use on campus...