Word: playaz
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...Word. Now actor, producer, marketing maverick and--oh, yes--rapper Snoop Dogg has joined Sony Pictures Mobile to launch his own game for mobile phones. Snoop Dogg Boxing, available in April from most carriers, sets rudimentary fisticuffs to a Snoop Dogg sound track. Players (or should that be "playaz"?) jump in the ring and face a posse of pugilists, scoring points with punch combinations. If you make it to the final round, you face Snoop Dogg himself, who looks bulkier in his cell-phone incarnation than in real life. --By Wilson Rothman
Boutique labels like FUBU, Naughty Gear, Phat Farm, Pure Playaz, UB Tuff and Wu-Wear can legitimately claim--as they do, over and over--closer connection with street fashion than Hilfiger has, even though their clothes look a lot like his. But that street cred, along with their funky logos, is helping them gain ground. FUBU, which means "for us, by us," began in 1992 when Daymond John, at 24, started selling tie-top hats on the streets of New York City. The hats caught on, so he drew up some ideas for coats and shirts and asked...
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