Word: playboy
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Dates: during 1960-1969
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Dream World. Maturing or not, Playboy still exists in a rather special world. Partly it can be seen in the ads, some of them for Hefner products. A four-color promotion for the 1967 Playboy calendar reads: "Make a date with these twelve Playmates. You won't want to miss a day with this delicious dozen . . . Provocative ... in captivating new poses. SHARE THE JOY!" Perhaps nostalgic older readers can hear an echo in these lines of the candy butcher during intermission at the burlesque show, peddling the latest "pictures direct from Paris with each and every luscious pose guaranteed...
...general, though, Playboy ads are discreet?no stag movies, no sex manuals. "Playboy takes the reader into a kind of dream world," explains Advertising Director Howard Lederer. "We create a euphoria and we want nothing to spoil it. We don't want a reader to come suddenly on an ad that says he has bad breath. We don't want him to be reminded of the fact, though it may be true, that he is going bald...
...Playboy has good reason to keep the mails safe for swingers, although the magazine itself has had little trouble with obscenity laws. Hefner was once arrested by the Chicago police after he ran some nude photos of Jayne Mansfield, but the case ended in a hung jury...
...right to privacy by Senator Edward Long. Long, long question-and-answer interviews, some of them aggressive and stimulating, lately recorded the views of Fidel Castro, Mark Lane and Norman Thomas?just the thing to read aloud to a date in front of the fire, he wearing a Playboy sweater, she wearing Playmate perfume...
...that postal inspectors were in the habit of placing an ad in a newspaper to the effect that one "swinger" would like to meet another. When letters were exchanged, the unsuspecting hedonist might include a nude photograph or two?whereupon the police arrived and arrested him.* Bowing to a Playboy-organized protest movement, as well as complaints from Congress, the Post Office promised to quit the practice...