Word: playboyism
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Dates: during 1950-1959
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...latest phenomenon in U.S. magazine publishing is Playboy, an oversexed young version of the 23-year-old Esquire. Last week, not yet three years old but selling 688,000 copies, the slick and sassy 50? monthly threatened to outstrip Esquire (circ. 778,000) in a circulation fight. Playboy has also spawned a litter of its own imitators, e.g., Playgirl (which it is suing for too close an imitation), Nugget, Rogue, U.S. Male...
Even Esquire has paid the ultimate compliment by shedding some of its latter-day respectability. But Esquire still cannot keep abreast. In its August number Playboy printed four pictures of Cinebabe Anita Ekberg in the nude, taking the edge off Esquire's September portfolio of Ekberg with a few clothes...
Postal Troubles. Playboy has a professional sheen and a formula pitched at male adolescents of all ages, notably those on college campuses, where 25% of its copies are sold. There are breezy short stories, ribald classics, e.g., by Boccaccio, De Maupassant, articles on men's styles, bawdy cartoons, club-car jokes and limericks and a heaping helping of cheesecake, such as a full-color view of a "Playmate of the Month" (see MILESTONES), sometimes posed by its own staffers, e.g., Subscription Manager Janet Pilgrim, 21. The magazine whets readers' interest by first letting them see what each month...
...Post Office also took an interest, denied the magazine second-class mail privileges, charging obscenity. But a federal district court overruled the Post Office last November. Said Playboy's editor-owner, 3O-year-old Hugh M. Hefner incredulously: "Some people think nudity is pornographic...
...promotion department after he got out of the University of Illinois. But he quit when Esquire would not lift its $80-a-week offer for a Manhattan assignment to $85. From his own Near North Side apartment, on less than $11,000, almost all of it borrowed, he launched Playboy...