Word: playboyism
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...Playboy hutch gets wired for a new cable show
...answer is none of the above. The correct response: Shannon Tweed, the November 1981 Playboy centerfold, inviting viewers to join her in Hugh Hefner's new electronic rabbit warren. In partnership with Escapade, a cable programmer that bills itself as an "adult entertainment service," Playboy last month launched the first in a series of one-hour video magazines into 200,000 homes. "The cable market is similar to the opportunities the magazine had in the 1950s," says Hefner. "This is where home entertainment is going. It's a core interest...
Make that soft core. "We know we have a special marketplace," says Playboy Productions President Russell Barry. "It's not a marketplace for porn or for Disney. It's for people who would like a sophisticated, adult, sometimes sexy service." Jerry Maglio, president of Escapade's parent company, agrees. "Playboy has worked very hard at developing its image and standing for quality," he says. "That image, over 27 years, has been established in a very positive way." It also has had a salutary effect on Escapade. Before the Playboy partnership, Escapade was available on some 100 cable...
...first video incarnation of Playboy was, Hefner says, intended as "a sampier-the show is still evolving." In defiance of all McLuhanish precepts, it is a literal video transposition of printed material. All that seemed to be jettisoned from the first show were the subscription card and "Little Annie Fannie." Playboy maybe, as Hefner says, "a very visual magazine," but a new medium changes the visuals and demands alterations in format. TV Playboy is sticking close to home...
...National Conference of Catholic Bishops feels the naming of a nuclear sub Corpus Christi is "very near sacrilegious" [Dec. 21]. What then do they call the methods of their "brother," Father Corrado Catani [Aug. 17], in promoting his "Jesus-Jeans," in which he uses a titillating Playboy-type poster bearing the caption He Who Loves Me, Follows Me? Now that I would call sacrilegious...