Word: playboyism
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Companies can also profit from their good brand name by licensing it to other manufacturers. Levi Strauss capitalized on the success of its blue jeans by selling the right to use the Levi's name on boots, shoes and special models of American Motors' Jeeps. The familiar Playboy trademark appears annually on $120 million worth of products worldwide, including gold cigar boxes in Tokyo and men's toiletries in London...
...their age who have not yet tried marijuana-or listen spellbound to a youngster who claims he has. They display as much interest in girls as anyone else their age, and so they ponder the mysteries of love. A few wise guys have smuggled in copies of the latest Playboy, and these are assiduously examined under blankets by flashlight...
That's what Derek does for a career these days. He runs around prostituting his wife, Bo. Granted it's a nice, clean, look-but-don't-touch prostitution: usually in the pages of Playboy, or in the movie theatres. He announces to the public: Look what I get to sleep with every night! And he's quick to point out that nobody photographs her but him. One can hardly blame John for being infatuated with Bo, for she is very beautiful indeed and as long as he wants to show her off and she is willing to go along...
...projector shuts off--"but Mom, I want to see who the gaffer is!" But it's not worth the price of admission just to see John Derek play out his sexual fantasies about his wife. If you really need a Bo Derek fix, pick up a copy of Playboy--at least you won't have to hear her talk...
...Derek is an engineering marvel -translucent eyes, enigmatic smile, buoyant breasts on a lithe, lovely frame. But there is a stillness, an emptiness to Bo's beauty that suggests that her proper medium may well be a Playboy photo spread. In movement, in movies, beauty is not enough-not even for a sex goddess. It must be animated by a glimmer of spirit, experience, desire. Inside the Bo ideal should be a real woman. Not yet. Not at all. She is form without content...