Word: playboyism
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Since its first issue in 1953, Playboy magazine has been trumpeting the triumph of the sexual revolution. Still, no matter how many times Editor Hugh Hefner interred American puritanism in innumerable installments of the Playboy Philosophy, he could never prove that the national libido has been unshackled...
Consequently, Hefner turned toward the somewhat surer ground of statistics, and through the Playboy Foundation,* funded the most wide-ranging U.S. poll since Alfred Kinsey's famous studies of Sexual Behavior in the Human Male in 1948 and Sexual Behavior in the Human Female in 1953. Playboy's findings: over the past 25 years "there have been dramatic increases in the frequency with which most Americans engage in various sexual activities and in the number of persons who include formerly rare or forbidden techniques in their sexual repertoires...
...proof behind this jubilant conclusion came from a survey of 2,026 people in 24 urban areas, a sampling that Playboy asserts roughly matches the entire American population in most demographic characteristics. The Playboy sampling does not exactly match Kinsey's, which was much larger, being based on 12,240 interviews. Unlike Kinsey, Playboy interviewed some blacks and did not include rural subjects or those without high school diplomas...
...Playboy, however, was careful to adjust statistically for these differences...
...survey consisted of a questionnaire with more than 1,000 items compiled by the Research Guild, Inc. of Chicago. All of this cost the Playboy Foundation $125,000, and the magazine is now mining the research for a series of detailed reports by Morion Hunt, which will appear in the next five issues of Playboy. Hunt, who has written books on extramarital sex, crime and divorce, supplemented the pollsters' work with 200 lengthy interviews of his own for a book-length treatment of the survey to be published next spring. In the October issue of Playboy, Hunt summarizes...