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Word: playboyism (lookup in dictionary) (lookup stats)
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...sober efficiency typifies the proprietors of Mickey Mouse, it also marks the inventor of the Bunny, Chicago Correspondent Richard Woodbury reports. "I was surprised to find Hefner such a serious, business-minded person," he says. "We met in a second-floor conference room of the famous Playboy Mansion and talked for nearly two hours, and there were no girls or hedonists around...

Author: /time Magazine | Title: A Letter From The Publisher, Jul. 30, 1973 | 7/30/1973 | See Source »

...surface, which is hardly an area to be overlooked in the trade, this is the golden age of the skin-magazine business. Once dismissed as a kind of red light district of publishing, the centerfold monthlies are now piling up circulations that were undreamed of a few years ago; Playboy and Penthouse, the ranking champion and brash newcomer of the field, alone account for an estimated 20% of U.S. magazine newsstand sales. From college dormitories to Army barracks, they are now a standard bit of Americana. To the obvious delight of the magazines' readership, their photographers seem locked...

Author: /time Magazine | Title: The Press: Adentures in the Skin Trade | 7/30/1973 | See Source »

...rivalry between the empires of hedonism is intense, and not just in print. A part of Playboy's success is due to Publisher-Editor Hugh Hefner's carefully publicized regal lifestyle, which might be described as Middle-American-Sybaritic. Penthouse's Bob Guccione is the first imitator in a long line who has effectively challenged Hef on that front as well as on the newsstands...

Author: /time Magazine | Title: The Press: Adentures in the Skin Trade | 7/30/1973 | See Source »

...there has been relatively little suppression of the skin mags. Playboy and Penthouse officials report distribution problems in only some 20 localities, most of them small communities in the Deep South. Last week, Guccione brashly vowed to fight any restrictions, by breaking the law if necessary. "If I have to go to jail for a good cause, that's okay with me," he told newsmen at a press conference in Manhattan. Meanwhile, Guccione pledged, Penthouse will provide financial support to retailers who run afoul of local police, and create a nonprofit subscription service that will mail banned magazines-Playboy...

Author: /time Magazine | Title: The Press: Adentures in the Skin Trade | 7/30/1973 | See Source »

What about the sort of unabashed nudity and uninhibited sexual discussion that is the staple of such successful magazines as Playboy and Penthouse? It may well have to be toned down. In any case, most states will probably have to redraft their laws, since existing statutes now tend to be so prudish that they do not actually define what they are forbidding...

Author: /time Magazine | Title: The Law: Hard-Nosed About Hard-Core | 7/2/1973 | See Source »

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