Word: playboyism
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...distinction in gender between "son" and "grandchild" is not accidental. While Playboy is male-oriented, Oui is supposed to speak to both sexes. European stringers and photographers are contributing news and nudes from the Continent. As one of two co-editors, Hefner hired Jean-Louis Ginibre, 38, from Lui, France's own answer to Playboy. The other co-editor is Jon Carroll, 28, a long-haired, full-bearded alumnus of Rolling Stone and former editor of the now defunct counterculture magazine Rags. "We will not be as polished as Playboy," Carroll promised. "Certainly there will be male nudity...
...will have more units of eroticism than Playboy does -more pubic hair, or whatever the measure of eroticism...
There seems to be an impression abroad that the magazine, like a jaded gigolo, has run out of new techniques that titillate. Even Richard Koff, assistant publisher of Playboy Enterprises, Inc., allows that "while Playboy still remains remarkably youthful, it has become sort of an institution." A new generation of readers has come along to whom Playboy seems neither revolutionary nor even risque. Penthouse, begun in Britain, is an earthy and unabashed imitator with a European accent that has more than doubled its U.S. circulation to 2,000,000 in the past year. Penthouse Pets obviously glory in showing...
...keep the kids? Hefner thinks that he knows. Enter, early in September, the first issue of his now, new monthly Oui. "We have a Playboy philosophy," Hefner told TIME Correspondent Burton Pines, "but I don't expect that there will be a Oui philosophy. Oui will concentrate on the joy of living, while Playboy concentrates a tremendous amount of space on social problems . . . Playboy is still me, but Oui not so much. In a way Playboy was my son, but Oui is a grandchild...
...first effort is obviously for the boys. The graphics are good and reminiscent of Playboy, the nudes largely European and evocative of Penthouse. There are features on French wines and women, fashions in leather and rough-country motorbiking. The oddest item is a gross featurette that shows animals copulating. Overall, the first issue seems a bit sophomoric in its straining for sensuality...