Word: playboyism
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...Playboy Magazine picked Columbia to win the Ivy League on the basis of its strong offense. Last Saturday, the Lions roared out to lose their opener, 3-0, to Lafayette. In the process they also lost one of the best quarterbacks in the Ivy League last season, Don Jackson. The Lions do have 13 starters, all juniors, back from last year, and they are, with a healthy Don Jackson, capable of upsetting the biggies. Columbia has stirred up a lot of alumni interest in the team (probably somewhat deflated after last Saturday), and if the Lions draw big enough crowds...
Ever since Playboy invented its formula of sex and pop hedonism in the 1950s, moneymen have wondered just how much cash the magazine and its many offshoots have earned for Hugh Hefner. The answer came last week as Playboy Enterprises, Inc. prepared to make its first public stock offering and filed required financial statements with the Securities and Exchange Commission. The underwriter, Loeb, Rhoades & Co., set a "maximum offering price" of $25, meaning that the stock will probably go on the market in November for that amount or slightly less. If it is close to $25, Playboy's creator...
Meanwhile, at the Mansion. Of the 1,159,562 shares that Playboy Enterprises plans to sell, 300,000 come from Hefner's personal portfolio. He will still retain some 6,700,000 shares, or 71.9% of the total. The tiny 11¾? annual dividend on each share provides Hefner with about $800,000 a year to go with his salary of $303,847. As chairman, president, editor and publisher, he has another $372,924 tucked away in his profit-sharing account. In addition, his mansions in Chicago and suburban Los Angeles are owned by the corporation and used...
...prospectus shows that Playboy is still the most profitable part of Hefner's expanding empire. The magazine accounted for more than half the corporation's $132 million revenue last year, and for most of its $9,200,000 net income. Playboy Enterprises' other divisions are not doing nearly so well. Pretax profits from the 17 key clubs dropped slightly last year from $3,400,000 to $3,200,000. The company's hotel operations dipped into the red and showed a loss of $1,700,000 in 1970; a $2,200,000 deficit at the Playboy...
...Jersey resort have not slowed Hefner down. His company started a music-publishing and phonograph-record division last month. Hefner has also plowed more than $3,000,000 into financing Director Roman Polanski's film version of Macbeth, and is looking for other movies to bankroll. Next year Playboy will go international, starting European editions in French, Italian and German under the guidance of Playboy executive and long-TIME Staffer Michael Demarest. About two-thirds of the material and most of the nudes will be from the U.S. Playboy, although Hefner says that he intends to tap European talent...