Word: playboyism
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...Playboy did surrender to the eroto-chemical revolution: the siliconing of women?s breasts. No longer was the Playmate a triumph of good genes, a pretty smile and a light workout. Now when you looked at a Playmate you had to think of the plastic surgeon who made her that way. Bette Midler once made a joke about Bruce Springsteen in his 80s buff phase: ?Nice body, Bruce. Where?d you buy it?? Same goes for many of the Playmates of the past 20 years. The 50th Anniversary Playmate, Colleen Shannon, is a Pamela Anderson clone, a pneumatic cartoon drawn...
...PLAYBOY BECOMES OLDBOY
...Sacramento Bee, Hefner declared that the Playmate was as young and hip as ever: ?The trademark products are now more popular than ever before, and you see them on high school girls, and you see the fashions in Vogue and Harper?s Bazaar. There are more references to Playboy in rap songs and hip-hop songs, the music of young people, than there has ever been before. Playboy is both contemporary and retro...
...think Playboy is as much a child of 50s fantasies as I am, and Hefner as much the creator and captive of those fantasies. The 50s was the last decade when to be cool meant to be sophisticated. Back then, success and glamour included pretensions to education: not just the famous-author bylines but to racy films with subtitles; Playboy?s equivalent was the Ribald Classics, translations of naughty tales by Chaucer, Rabelais, Balzac. And jazz. Jazz was cool then, Hefner loved it, so he started an annual readers? poll of jazz favorites and, in 1978, a Playboy Jazz Festival...
...really trying to create a sex magazine,? Hefner told Bentley. ?I was trying to give sex a good name in a context of a lifestyle magazine.? How very true. Playboy wasn?t just about the sex. It was about being accepted by the arbiters of 50s middle-browism. That brow has disappeared. Now there?s a tiny high-brow culture and a vast low- or no-brow one. Playboy and Hef stayed in the center that did not hold...