Word: playboys
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Dates: during 1960-1969
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...popular theory is to blame all the Lampoon's woes upon last summer's issue, The Playboy Parody--a mercenary, bulky enterprise which netted over $150,000. According to lampologists, the poonies spent the next six months bickering over how to spend it all and still maintain their tax-exempt status. In the meantime they forget, or didn't care, about the high-quality humor of the good-old-day (which, by the way, not even the most ancient Cambridge observers can recall...
...doubt the new wealth and accompanying seven flavors of wine took their toll. No doubt the continued success of the Playboy parody brought an all-time high in complacency, and low in standards. No doubt nobody cared. All these explanations, however, only hit the surface. The real problem, deep down, happened to be the power struggle...
Accustomed as she is to having her picture taken, these photos nevertheless "had no aim except that of arousing the morbid curiosity of the public," complained Brigitte Bardot, 32, in a suit co-filed with Husband Giinter Sachs, 34, against Playmen, a grotesque new Italian caricature of Playboy. The magazine garnished its second issue with a five-picture layout of a topless BB, looking mighty like a senior citizen, sunbathing in Rome with her totally in-the-skin husband, unaware that a paparazzo had, in Brigitte's words, "cut a hole in the dense vegetation surrounding the swimming pool...
...Playboy-Prodded. Esquire has seen several downs and ups. When it was born in 1933, the outgrowth of a men's-wear trade magazine, Editor Arnold Gingrich sought literary quality to complement his fashion features-and got it at $100 a story from Depression-pressed authors like F. Scott Fitzgerald, e. e. cummings, Dashiell Hammett, Ezra Pound, Thomas Wolfe and Thomas Mann. One exception: Ernest Hemingway, who characteristically demanded and got $200. Much of Esquire's fiction has remained on that level, with postwar bylines including Joyce Gary, William Faulkner, Aldous Huxley, Arthur Miller, Paddy Chayefsky, Sinclair Lewis...
...touch it with a ten-foot pole." Gingrich set it back on course again, but not without difficulty. "In 1953," he recalls, "our circulation still included people who couldn't read without moving their lips." During the next three years, Esquire accelerated its evolution. The advent of Playboy hastened the process, because Gingrich wished to disassociate his magazine from Playboy and its imitators...