Word: playboys
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Dates: during 1960-1969
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There is evidence that he might be looking in new directions. He sometimes sounds as if he thought the sexual revolution were over, thanks to Playboy, and that it is now time to move on to other social and economic challenges. Even the country's gross national product seems to interest him. "A publication," he wrote, "that helps motivate a part of society to work harder, to accomplish more, to earn more in order to enjoy more of the material benefits described?to that extent, the publication is contributing to the economic growth of the nation...
...Named for the 19th century French Positivist philosopher who added the word "sociology" to the language. * Playboy has itself practiced entrapment at times by hiring private investigators who pretend to be eager Johns and ask club bunnies for a date. If the bunnies are dumb enough to accept, they may get fired...
...available to anyone who has a minimum of pull. It is also the monument to a major American business success story. Unlike other Chicago businesses, the enterprise is not founded on steel, grain or transportation, but on a magazine. One of the great publishing successes since World War II, Playboy was started in 1953 with a 70,000 press run, now has a 4,000,000 circulation...
...Ultimate Life. Apart from the nudes, Playboy offers fiction, reportage and interviews, reasonably amusing and bawdy cartoons, some dirty jokes, and discussions by sociologists and theologians. Above all, in vivid color and enthusiastic text, the ultimate life of material and sensual pleasure is abundantly demonstrated for some imaginary man about town. Latest male fashions are on display; so are sleek cars, sumptuous stereo sets and fine wines and foods, with instruction on when, how and to whom to serve them. There is always the suggestion that sex is part of the successful life, that good-looking women are status symbols...
...content just to picture all these pleasures, Hefner has brought many of them to life, sort of. He operates 16 Playboy Clubs. He has opened a Caribbean Playboy resort in Jamaica and has started construction of a $9,000,000 year-round resort near Lake Geneva, Wis. Last year "HMH" enterprises sold $2,400,000 worth of products, ranging from tie clasps bearing the bunny insigne to bunny tail wall plaques...