Word: players
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...Gibson brought back ideas that forever changed rugby league, which at the time was played and coached, even at the highest level, by amateurs. He made strength training compulsory for his players, and introduced video analysis and a preoccupation with statistics into the Australian game. Among these stats was the "tackle count" - a record of each player's contribution in defense. "I might have read it in Sports Illustrated," Gibson said, "where in the American game it takes more talent, experience and a tougher individual to be a defensive player than a runner." Gibson even started to sound like...
...Jack raised the profile of the coach by demanding he receive the same salary as his highest-paid player, and by insisting on the American tradition that the coach - who lives and dies on results - should select his own staff and teams. Former coaching colleague Roy Masters called him the Australian Vince Lombardi...
...poster hangs over the desk of Kevin Plank, CEO of Under Armour, the red-hot athletic-apparel brand that has joined Nike, Adidas and New Balance as a major player on the market. Under Armour pitchman Eric Ogbogu, a former NFL lineman, is flexing his impressive pecs; underneath him, the tagline reads protect this house...
...just marketing. Both Nike and Under Armour are latching onto a new approach to training that's more dynamic than lifting weights and sprinting. At Nike.com athletes can access drill videos from "SPARQ Master Trainers": You're a basketball player, and you want to improve your quickness? Have your coach drop tennis balls at your feet, and catch them before they bounce above your knees. Under Armour will also post cross-training drills on its site this summer. "Nike is going after them with a vengeance," says John Shanley, an analyst at Susquehanna Financial Group. "They want to make sure...
...risk the punishment? The company's apparel business is solid--up 37% in 2007--so Under Armour certainly doesn't need to jump into a new category to grow. "Maybe I'm a little naive as we approach the footwear market," says Plank, a former University of Maryland football player who started the company in his grandmother's basement more than a decade ago. "Maybe we don't recognize the fact that we're walking on a tightrope on the 55th floor. But the fact of the matter is, it feels right. And that's what brands...